Greek beauty brand, Korres’ Sorbonne store in Paris got a sparkling, minimalist makeover thanks to fellow Athens-based architecture studio Trail Practice.

The brand’s architectural identity is in safe hands with the new space set in a handsome historic building that reimagines their very first store in Paris, which opened in 2009.

The fresh interior concept at Sorbonne underscores the ongoing collaboration between Giorgos Korres and Manos Babounis, head of Trail Practice, both hailing from the Cycladic island of Naxos, sharing a passion for the Aegean archipelago, which serves as a continuous source of inspiration for them, reflected in both the brand’s looks and product.

The undeniable synergy between the two companies has led to an effortless, ongoing, fruitful collaboration.

All color and material palettes that make up the new space’s architectural language nod to Greece, from the prevailing crisp white tones to the crafted details.

The latter includes Naxian marble, soft curtain fabrics, cool galvanized metal sheet and chocolate-brown American walnut timber. The design also makes the most of the property’s generous shopfront, which brings ample sunlight in and illuminates the compact, finely tuned interior.

The Korres Sorbonne store has just reopened after its careful redesign. It not only makes the most of its architectural presence, which serves as a beacon for the area and a specialist showcase for the company’s growing range of refined products; it also subtly marks the Greek brand’s 30th anniversary, and its presence in the French capital.