Greece continues to attract affluent travelers, securing its spot as a top luxury destination for 2025, according to insights from a leading annual luxury travel survey.

The Luxe Report, conducted annually by Virtuoso, a prominent global travel network of thousands of travel agents and advisors, serves as a valuable resource for identifying trends and preferences in the luxury travel market. It offers a comprehensive look into the priorities and evolving tastes of high-end travelers worldwide.

For the second consecutive year, Greece ranks in the top five across several categories included in the survey, including: 2nd in Global Destinations, 2nd in Honeymoon Destinations, and 3rd in Cruise Itineraries.

Additionally, Greece is recognized as the 4th most popular Family Travel Destination for 2025.

These findings in the Luxe Report are based on the insights of over 2,200 travel advisors from luxury travel agencies worldwide, reflecting the desires and behaviors of today’s upscale travelers.

Similar industry reports, including a leading hotel booking indicator published annually by Cushman & Wakefield, show Greek luxury hotel bookings with major increases over previous years.

These trends bode well for luxury hotels like Cali Mykonos, a newer entry on the island known for attracting elite travelers with accommodations and services geared specifically for the upscale traveler as well as the newest member of the Costa Navarino destination, the Mandarin Oriental, which opened the summer of 2023.