Years of talk about a Greek exit from the Eurozone and months of protracted negotiations seem to have driven one German businessman to drink…
Uwe Dahlhoff, a 47 year old entrepreneur has trademarked the word ‘Grexit’ and plans to launch a vodka drink in the coming days bearing the name.
A mock-up of the label shows an illustration of Greek prime minister, Alexis Tsipras and his finance minister, Yanis Varoufakis happily raising a drink while a bewildered Angela Merkel looks on.
“We are printing labels to release the liquor on the market in the next 10 days,” Mr Dahloff said in a press release late last week.
When asked if the product was making light of the serious issue of Greece’s debt problem, he replied, “This is satire, sometimes you just have to make fun of these things.”
‘Sauer macht lustig’ reads the label, this is a German saying which means ‘even sour fruit is good.’
‘When life gives you lemons make lemonade’ is probably the closest equivalent in English – the drink is a mix of vodka and lemon.
2 comments
While it’s a good way for a German entrepreneur to capitalize on the situation…he could use a marketing strategy which might increase sales by offering to donate a percent of sales to Greece. Some smart Greek entrepreneur might consider doing something similar in Greece, with Ouzo.
[…] Ante estos problemas, y el desgaste que supone contar con una marca que de forma sobrevenida se ha convertido en un término como mínimo inquietante, los directivos de GrexIT están considerando la posibilidad de sustituir su marca por otra denominación menos perjudicial. Justo lo contrario que un empresario alemán, que ha decidido registrar la marca “Grexit” para comercializar un ag…. […]