Greece’s message to the world is simple– stay connected with the country of beautiful islands, healthy food and thousands of years of history and culture… All from the comfort and safety of your home.
A new initiative called #GreeceFromHome has been launched by the Greek Ministry of Tourism, the Greek National Tourism Organization and Discover Greece to share the beauty and culture of Greece from antiquity to the present day.
The campaign is a brilliant way to keep past and potential travelers dreaming about Greece, experiencing Greece, tasting Greece– all from their computer screens.
The YouTube Channel has dozens of videos– from learning how to cook, to brushing up on your Greek language skills, to digital daydreaming while you cruise around the beautiful islands of Greece.
According to Greek Tourism Minister Harry Theoharis, the #GreeceFromHome platform is part of the government’s overall strategic response to the Covid-19 pandemic.
“In addition to taking measures to protect public health, shield and restart the economy and rebuild Greek society, the government is also taking steps to strengthen and manage the image of our country as a tourism destination,” the minister said on Thursday during a web press conference he held to introduce the platform to the media.
The minister also highlighted the cooperation between the public and private sector for the initiative.
“It is particularly important that, in these difficult times, the public and private sectors work together to support Greek tourism, while also cooperating to prepare for the next day,” Theoharis said.
The design of the #GreeceFromHome platform was done by the Chief Creative Officer of the Greek Government, Greek Canadian Steve Vranakis, and his creative teams Ithaca Lab and Prinz & Co, in collaboration with the Tourism Ministry, GNTO, Marketing Greece and Google.
Referring to the Covid-19 pandemic as one of the most difficult moments “we are going through in terms of what is happening to our industry right now”, Vranakis said that #GreeceFromHome follows the Greek #MenoumeSpiti (We Stay Home) concept.
“We want to send a message about all the things we can do from home,” Vranakis said.
The platform is aimed towards a dual audience– international and Greeks.
“Greece From Home is for prospective visitors alongside Greeks, so there is content that will allow people to stay connected internationally. It is very important for people to still have Greece on the top of their minds and under their consideration whilst no one is traveling psychically, but they are still thinking about it,” Vranakis added.
The platform has three main sections:
People are encouraged to not just stay home, but to stay connected to Greek culture through the GNTO Greek Creators channel Visit Greece on YouTube. The channel will offer new and curated content by Greek artists and personalities from around the world and will include Greek-inspired music, gastronomy, theater, dance, sports and fashion as well as videos of destinations and experiences from all over Greece.
Being at home doesn’t mean you can’t “visit” Greece. Through www.discovergreece.com, visitors are able enjoy rich content and inspiring digital experiences. Archaeological sites and museums, villages and traditions, gastronomy, sightseeing, enjoying nature and of course the sea… all from the safety of your home.
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