Technology has become a key driver of foreign direct investment (FDI) in Greece, according to the latest EY Attractiveness Survey 2025.

The report shows that in 2024, 26% of FDIs were in the software and IT services sector—the highest share among all other industries in the country, and significantly above the European average of 15%. Internet data centers established in Greece account for a significant 14% of total FDI.

This means that one in four foreign investments in Greece now comes from the technology field, signaling a shift toward high-value, knowledge-intensive sectors.

EY’s European Investment Monitor database recorded 35 investment projects in Greece in 2024, compared to 50 in 2023 and 47 in 2022. Cumulatively, investments over the past five years account for 53% of all investments recorded by the survey since its establishment in 2000.

The EY study attributes the investment trend to specific policies put in place that support digital transformation and innovation, and which have helped position Greece as an attractive regional IT hub.

According to a Found.ation study, Greece has over 3,000 startups with a combined value of approximately €12 billion ($13.9 billion). The ecosystem includes technology firms across sectors such as fintech, e-commerce, artificial intelligence, and space technology.

Viva Wallet has the highest valuation, exceeding €1.4 billion ($1.62 billion), while other notable startups include Blueground, Skroutz, Persado, D-Orbit, Axelera AI, Workable, Flexcar, Plum and Causaly.

The Greek startup sector has grown from a total valuation of €300 million ($347.47 million) in 2015 to €12 billion ($13.90 billion) at the start of this year.

Most Important Investments in Greece in 2024 / Source: Found.ation