The European Union has banned Turkey’s use of the slogan “Turkaegean” for its tourism campaigns targeting European consumers, following an appeal by Greece.

The EU’s Intellectual Property Office (EUIPO) has canceled the slogan that had been registered by the Turkish Tourism Organization for use exclusively within the EU.

The slogan, initially registered by Turkey with the EU’s Intellectual Property Office, triggered a backlash from Greek politicians and media after Turkey launched a massive “Turkeagean Coast of Happiness” tourism campaign that featured the slogan with images of its coastal regions.

Turkish tourism authorities dubbed it “Turkaegean, the coast of happiness” and used the slogan in videos and social media posts.

One video published on YouTube bearing the slogan a year ago has over 65 million views.

Greek authorities filed a case against Turkey, suggesting that the “TurkAegean” slogan reflected geopolitical ambitions.

Meanwhile, the Trademark Trial and Appeal Board of the United States Patent and Trademark Office (USPTO) has requested further clarifications from Turkey regarding its choice of the term “TurkAegean,” according to Politico.