Where are Greeks vacationing to this summer? The Greek Research Institute of Retail Consumer Goods (IELKA) polled 800 people in early June and found that 52% will not be vacationing at all this summer.
For those managing some time off though, 38% expect to be away anywhere from eight to fourteen days, while 24% will limit their trips to four to seven days. The average holiday length for Greeks seems to be 11.3 days.
Accomodation options show a clear tendency to avoid paid lodging. 31% of prospective travellers plan to stay as guests in a friend’s or relative’s home, while 23% will stay in their own summer houses.
The other 21% of vacationers have made plans by booking short-term rentals or rooms for their holiday – only 7% of Greeks plan to book hotel rooms.
5% percent of respondents also said that they would go camping, or travel abroad. Greeks also show an extremely low preference for all inclusive hotels and cruises.
With boat and airplane tickets at a premium in the summer, travelling with a family of four is prohibitive. That’s why Greeks are also more likely to drive to their summer destination. It’s no surprise then that 60% of Greeks favor vacationing along the Greece’s coastal areas, while only 28% head to the Greek islands.
But not all Greeks head to the sea—12% try and avoid the scorching Greek summer altogether by vacationing in the mountains, while 9% of respondents chose a trip abroad.
Once Greeks reach their favorite summer destination, 50% say that they will cook often, with 62% visiting supermarkets and mini-markets in an attempt to curb their taverna bill. In fact, only 21% of Greeks say they never cook during their holidays.
53% of Greeks also buy local, which may not just be fresher or higher quality but, depending on the location, will also prove much less expensive.



