It wasn’t cologne, or her famous back side she was peddling on her social media platforms this time. It was something much more serious— genocide denial.

The television personality took Turkish deniers to task in a full page New York Times advertisement that included a copy of a letter she wrote. She also slammed the Wall Street Journal, for agreeing to publish a full page ad that included propaganda denying that a genocide of Armenians took place.

Although the advertisement states it was paid for by supporters of the Armenian Educational Foundation, it clearly includes Kardashian’s complete letter and endorsement with her famous signature at the bottom.

Turkey– via a vast network of government, educational and non-profit organizations throughout the world have attempted to downplay that a genocide of Christian minorities, including Greeks and Armenians, ever took place in the early years of the 20th century.

Kardashian is no stranger to this topic.

She visited the country of her father’s ancestral heritage on the centennial of the Armenian genocide. She’s used her celebrity to urge President Obama to formally recognize its occurrence and has been a loud advocate on the topic.

She often uses her own social media feeds to remind her fans and followers of the genocide.

Never forget the Armenian Genocide. Spread the word http://t.co/VU2bVnhuUr

— Kim Kardashian (@KimKardashian) April 24, 2013

“My family and I are no strangers to BS in the press,” Kardashian wrote. “We’ve learned to brush it off. Lies make good headlines, good headlines make great covers, great covers sell magazines. But when I heard about this full-page ad that ran in the Wall Street Journal denying the Armenian genocide, I couldn’t just brush it off.”

She called the Wall Street Journal’s actions “reckless” in her letter that was published in The New York Times.