Fresh off being named the world’s best island, the Greek island of Milos is now featuring heavily in the new global campaign of French fashion house Louis Vuitton.
The “Towards a Dream” campaign, which was launched this week, was shot by Dutch artist and frequent Louis Vuitton collaborator Vivian Sassen and aims to highlight and celebrate the art of travel.
“As if in a reverie, silhouettes of children emerge from these richly contrasting landscapes, and one’s imagination takes flight between past, present and future,” the company wrote in a press release.
“Young school children enthusiastically venture into the heart of nature, transforming its grandiosity into a playground of discovery,” the statement continued. “Utterly innocent, they optimistically embody a future where anything is possible.”
The campaign was shot on the Greek island of Milos, which was recently named the best island in the world by Travel & Leisure Magazine, along with Petra and Wadi Rum in Jordan and Mont Saint-Michel in France.
It’s the second major promotion of Greece by a fashion brand belonging to the LVMH Group in just a few months. In June, another LVMH brand, Christian Dior, hosted their 2022 cruise show in Athens at the Panathenaic Stadium.
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